The 19th Nordic Symposium in Tourism and Hospitality Research 
Akureyri 22nd - 25th September 2010
Tuesday 21st September
PhD workshop in Hólar
Wednesday 22nd September
SJHT Editorial Board Meeting - Setberg
ITRC Board Meeting - Bótin
17.00 Conference reception desk opened
18.00 Opening Reception in Hof
Address by the director of the Icelandic Tourist Board
Address by the Mayor of Akureyri
Hymnodia choir sings Nordic songs
Housekeeping points and the conference ahead
Thursday 23rd September 
Thursday 23rd September 2010 - 9.00 - 10.00
Keynote presentations 
Room Presenter Title p#
Hamrar  John Tribe Futures for tourism 12
Hamrar  Anne-Mette Hjalager Creative destruction in tourism: Regulation and deregulation as innovation drivers 13
Hamrar  Edward H. Huijbens Housekeeping 
Coffee in Hamragil
Thursday 23rd September 2010 - 10.30 - 12.30
Session I: Actor Network Theory and Tourism: Creative approach in a Changing World
Room Presenter Title p # Co-author(s)
Hamrar  Cater, C. The Growth Fetish in Tourism 15
Hamrar  Itkonen, M. On Concentric Circles of Being - Friedrich Nietzsche and the idea of eternal recurrence  16
Hamrar  Ek, R. Tourist camps: An ordering power of the nomos of the world 17
Hamrar  Jónasson, H.I. Where we are heading: A critical look at the concept of destination 18
Hamrar  Jóhannesson, G.Ţ. SO WHAT! Notes on the creativity, usefulness and implications of applying Actor-Network Theory in Tourism Research 19
Session Chairs: Gunnar Ţór Jóhannesson, Carina Ren and René van der Duim 
Thursday 23rd September 2010 - 10.30 - 12.30
Session II: Agritourism and horse-based tourism
Room Presenter Title p #
Dynheimar Daugstad, K. Combining business and private life; Issues of staging in agri-tourism in Norway and Austria 21 Kirchengast, C.
Dynheimar Nielsen, N. Chr. Rural tourism – return to the farm perspective 22 Nissen, M-K.A. & Just, F. 
Dynheimar Sigurđardóttir, I. Icelandic horsemanship: Structure, extent and competitiveness 23
Dynheimar Bocz, G. Ä. Operators Understanding of Constructions and their Characteristics in Rural Tourism in Sweden: Looking but not Seeing…  24 Pinzke, S.
Dynheimar Cederholm, E.A. From horsemanship to hostmanship: Horses as mediators in rural hospitality 25
Dynheimar Helgadóttir, G. Horse round-ups: Expectations and experience 26
Session Chair: Guđrún Helgadóttir 
Thursday 23rd September 2010 - 10.30 - 12.30
Session III: Tourism education in a new era
Room Presenter Title p #
Sólheimar Hansen, K.V. CurroCus™ group – a new approach? 28
Sólheimar Mikkonen, A. Higher Education as an Option for Working life, Field of Tourism and Hospitality  Management 29
Sólheimar Stromei, L.K. Diversity is more than country of origin and language. How do we teach it? 30
Sólheimar Santana-Pérez, J.M.  Museums and Heritage Tourism 31 Betancort, H.F.
Session Chair: Edward H. Huijbens 
Lunch in Naustiđ - Presentation by Řystein Jensen 
Lunch in Naustiđ - Presentation by  Řystein Jensen 
Thursday 23rd September 2010 - 13.30 - 15.30
Session I: Nature-based tourism I
Room Presenter Title p #
Hamrar  Dluzewski, M. Sand Dunes as a tourism attraction versus regional development. Case of Southern Morocco 33 Sobczak, K.
Hamrar  Fredman, P.  Business Success and Constraints in the Swedish Nature Tourism Sector 34 Lundberg, C.
Hamrar  Haukeland, J.V. Fruitful instruments in a Nordic Setting? 35 Grue, B. & Veisten, K.
Application of the New Environmental Paradigm (NEP), the Wilderness Experience Preference (WEP), 
the Recreation Experience Scale (REP) among visitors in a Norwegian National Park region
Hamrar  Imboden, A. Hospitality and Wilderness —  Defining the Norms of a Cohabitation: the Case of the Mountain Hut 36
Session Chair: Elías Bj. Gíslason
Thursday 23rd September 2010 - 13.30 - 15.30
Session II: New perspective on second home tourism: mobility, dwelling and the politics of home 
Room Presenter Title p #
Dynheimar Ĺkerlund, U. The route to the sun: gatekeepers and motivators in the international second home tourism sector 38
Dynheimar Farstad, M. Regard vs. Demand: Second home owners' opinions about their own position in the host community 39
Dynheimar Kirkegaard Larsen, J.R.  Family vacation in a Danish Holiday Home – motives and behaviour among second home renters 40
Dynheimar Müller, D. Second Homes and the Politics of Home 41
Dynheimar Nouza, M. Behavioural modes of second home owners in Iceland    42 Ólafsdóttir, R.
Session Chair: Dieter Müller
Thursday 23rd September 2010 - 13.30 - 15.30
Session III: Image and marketing strategies
Room Presenter Title p #
Sólheimar Ness, H. Does firm contribution to destination networks’ small world structures act as a carrier for innovation and performance?   44 Aarstad, J., Haugland, S. & Grřnseth, B.O.
Sólheimar Budeanu, A.  Sustainable tourism: are we knocking at the wrong door?  45 Thidell, Ĺ., Backmann, M. & Emtairah, T.
- Marketing implications of current research on environmental behaviour in three Swedish destinations -
Sólheimar Cŕnoves, G. Tourist Image and City History: Barcelona and its Attractiveness throughout an Expanded 20th Century 46 de Morais, R.S. 
Sólheimar Gunnarsdóttir, G.Ţ. To conceptualize a tourist destination 47 Uhrova, L.
Sólheimar Lönnbring, G.  The entrepreneur, creativity and the tourism industry 48 Karlsson, S-E.
Session Chair: Peter Varley 
Coffee in Hamragil
Coffee in Hamragil
Thursday 23rd September 2010 - 16.00 - 18.00
Session I: Nature-based tourism II
Room Presenter Title p #
Hamrar  Lundmark, L. Economic effects of primary and secondary nature based attraction 50
Hamrar  Mlozi, S. The mutual relationship of ecosystem conservation and community development 51 Haahti, A.
in Kilimanjaro National Park and its adjacent village: a case study on ecotourism potential
Hamrar  Nilsson, P-Ĺ. Quality Assessment Survey – a method to increase sustainable awareness? 52
Hamrar  Armaitiene, A. Forest elements’ aesthetic value in rural tourism development context 53 Urbis, A., Raisutiene, J. & Barauskaite, J.
Session Chair: Elías Bj. Gíslason 
Thursday 23rd September 2010 - 16.00 - 18.00
Session II: Image and marketing strategies II
Room Presenter Title p #
Sólheimar Munar, A.M. Social media strategies for destination management  55
Sólheimar Bjarnadóttir, E.J. Marketing and future potential of hunting tourism in Iceland 56 Sigursteinsdóttir, H. 
Sólheimar Antoušková, M. Tourism in land protected area in the Czech Republic 57
Sólheimar Smed, K.M. The meaning of age – age negotiations in mature tourists’ holiday consumption 58
Sólheimar Mossberg, L. Storytelling – A Means of Creative Destination Development? 59 Björk, P., Olsson, A.K. Therkelsen, A. & Huijbens, E.
Session Chair: Havard Ness 
Thursday 23rd September 2010 - 16.00 - 18.00
Session III: Heritage tourism and advancements in Festival Management Research 
Room Presenter Title p #
Dynheimar Hafsteinsson, S.B. The Art of the Turf: Architectural Politics and Heritage 61
Dynheimar Mykletun, R.J. Social impacts of five festivals in small and remote areas 62
Dynheimar Andersson, T. Festivals' Sponsorship Potential  63 Dolles, H., Getz, D. & Mykletun, R.J
Dynheimar Viken, A. The festivalisation of the rural periphery; creation of public space 64 Jćger, K.
Dynheimar Gyimóthy, S. Social Media and Strategic Market Communications of Festivals 65 Larson, M.
Dynheimar Johansen, T.E. Indigenous Tourism – An Empirical Examination of Valene Smith’s 4Hs from a Visitor Perspective 66 Mehmetoglu, M.
Session Chair: Szilvia Gyimóthy 
19.00 Bus pick-up at Hof and Hótel KEA
19.30 Conference dinner in Sveinbjarnargerđi
Friday 24th September 
Friday 24th September 2010 - 9.00 - 10.00
Keynote presentations 
Room Presenter Title p#
Hamrar  Annette Pritchard Managing Place Reputation in a World of Paradigm Shift 68
Hamrar  Katrín Anna Lund Creating Creative Destinations  69
Hamrar  Edward H. Huijbens Housekeeping 
Coffee in Hamragil
Friday 24th September 2010 - 10.30 - 12.30
Session I: Nature-based and geo tourism
Room Presenter Title p #
Hamrar  Varley, P. Children of the wild 71
Hamrar  Sćţórsdóttir, A.D. The Effect of Proposed Power Plants on Icelandic Nature Tourism  72
Hamrar  de la Barre, S.  Place Identity, Guides, and Sustainable Tourism in Canada’s Yukon Territory 73
Hamrar  Armaitiene, A. Aspects of Rural Tourism Social Networks in Protected Areas 74 Urbis, A., Raisutiene, J. & Barauskaite, J.
Hamrar  Tyrväinen, L. Clients Views about Sustainable Tourism Development in Finnish Lapland 75 Hasu, E. & Silvennoinen, H.
Session Chair: John Hull 
Friday 24th September 2010 - 10.30 - 12.30
Session II: Advancements in Tourism and Hospitality Human Resource Research
Room Presenter Title p #
Dynheimar Carlbäck, M. The Use, Possible Use, Identification and Measurement of Intangible Asset Value in the Swedish Hospitality Industry 77
Dynheimar Elbe, J. Understanding institutional change in tourism public policy – Forming new policies for the next decade in Sweden? 78 Bohlin, M.
Dynheimar Furunes, T. Effective leaders in hotels: Who are they? 79 Linge, T.T.
Dynheimar Gjerald, O. Basic assumptions as determinants of market orientation and job performance in hospitality 80 Řgaard, T
Session Chair: Trude Furunes 
Friday 24th September 2010 - 10.30 - 12.30
Session III: Image and marketing strategies III
Room Presenter Title p #
Sólheimar Tuohino, A. Characteristics and challenges of innovation processes in tourism - a Finnish case 82
Sólheimar Munar, A.M. The truth of the crowds: social media and the heritage experience  83 Ooi, K.
Sólheimar Bjarnadóttir, E. J. The role of airports in destination development: The case of Akureyri Airport 84
Sólheimar Jensen, Ř. The role of news criteria for the appearance of special events in the mass media – an illustrative discussion  85
Session Chair: Guđrún Ţóra Gunnarsdóttir 
Lunch in Naustiđ - NorThors board meeting in Setberg
Lunch in Naustiđ - NorThors board meeting in Setberg
Friday 24th September 2010 - 13.30 - 15.30
Session I: Wilderness Tourism: Images, Policies and Conflicts
Room Presenter Title p #
Hamrar  Granquist, S. Harmony between man and nature - Interaction between seals and tourists at Vatnsnes peninsula 87 Nilsson, P-Ĺ.
Hamrar  Gunnarsdottir, M-V. Environmental and socio-cultural factors affecting sustainability of marine fish tourism in Northern Norway 88
Hamrar  Ednarson, M. Large carnivore-based wildlife tourism – creative development within local environments of decline? 89
Hamrar  Stensland, S. Profit Efficiency in Salmon Angling Tourism of Mid-Norway 90
Hamrar  Řian, H. Resistance to wilderness tourism: Ambivalences and contradictions 91
Hamrar  Víglundsdóttir, H.Ý.  The Wild North – network cooperation for sustainable tourism in a fragile marine environment in the Arctic Region. 92 Nilsson, P-Ĺ.
Session Chair: Anna Dóra Sćţórsdóttir & Jarkko Saarinen
Friday 24th September 2010 - 13.30 - 15.30
Session II: Tourism and public policy 
Room Presenter Title p #
Dynheimar Raadik-Cottrell, J. Predicting future experience  94
– perceived effect of environmental change on holiday experiences among visitors to Saaremaa Island Estonia
Dynheimar Garnes, S. Do Destination decision-makers commit themselves 95
Dynheimar Sfandla, C. Tourism Experience Network: An interactive approach 96 Björk, P.
Dynheimar Kaae, B. Nordic best practices in developing tourism in sparsely populated Nordic regions. 97
Dynheimar Karlsdóttir, A. What‘s the difference between fish and Tourists? What‘s the catch? 98
Session Chair: Henrik Halkier 
Friday 24th September 2010 - 13.30 - 15.30
Session III: Culinary and cruise ship tourism
Room Presenter Title p #
Sólheimar Hull, J. Customer orientation of cruise destinations in New Foundland and Labrador, Canada 100 Losekoot, E.
 – are they ready for challenging economic times?
Sólheimar Backe, J.Ř. Culinary networks and rural tourism development - exploring 'the local' through everyday practices 101
Sólheimar Blichfeldt, B.S. Adding Value to the Recipe: Creative Use of Off Season in Culinary Tourism 102 Pedersen, B.M.
Sólheimar Gestsson, H. A cluster in a time of transition  103
Session Chair: Bodil Stilling Blichfeldt 
Coffee in Hamragil
Coffee in Hamragil
Friday 24th September 2010 - 16.00 - 18.00
Session I: GIS in tourism
Room Presenter Title p #
Naustiđ Gunnervall, A. Designing Events by using GPS and Experience Tracking 105 Pettersson, R. & Svensson, B.
Naustiđ Marjavaara, R. The seasonal buzz: Places for knowledge exchange in a leisure setting in Sweden 106
Naustiđ Martín-Cejas, R.R. Public Transport Policy for Sustainable Tourism 107 Vega, R.S.
Naustiđ Zillinger, M. Tourists’ emotions and experiences in time and space 108 Zakrisson, I.
Naustiđ Ólafsdóttir, R. Hiking trails and tourism impact assessment in Iceland - A case study from southern Iceland - 109
Session Chair: Rannveig Ólafsdóttir 
Friday 24th September 2010 - 16.00 - 18.00
Session II: Tourism and public policy II
Room Presenter Title p #
Dynheimar Halkier, H. Tourism, Services and Knowledge Dynamics: European Trends and Policy Implications 111
Dynheimar Júlíusdóttir, M. Heritage tourism in Icelandic regional policy. Problematizing culture-place representations. 112
Dynheimar Gibson, L. Sävelĺngen Lake District – moving towards a Learning Destination 113
Dynheimar Jensen, Ř. Tour Operators (TOs) and Sustainable Development (SD) 114 Arif, M.
Dynheimar Foghagen, C. The Blooming Paradise: Algae blooms, Climate Change and Tourism Impacts  115
Session Chair: Berit Kaae
Friday 24th September 2010 - 16.00 - 18.00
Session III: Health and wellness tourism
Room Presenter Title p #
Sólheimar Dluzewska, A. SPA and wellness in Poland: new tourism product for new customer or the new name for the old product? 117
Sólheimar Gelbman, A. Wellness and Health Facilities as a tool for Branding an Elite Image of Hotels in Israel  118
Sólheimar Heung, V.C.S. Is Hong Kong a Medical Tourism Destination? An Assessment of the Barriers 119 Song, H. & Kucukusta, D.
Sólheimar Konu, H. Customer's role in wellbeing tourism product development. Process from expert's point of view  120
Sólheimar Huijbens, E.  Natural wellness: Introducing agoraphilia 121
Session Chair: Anja Tuohino
Naustiđ NorThors member meeting 18.00-18.30 and keynote summary panel
19.00 Champagne reception in Hof 10th Anniversary of SJHT
19.30 Conference GALA dinner in Hof