News

Road Map for Tourism in Iceland

Sustainable development is the leading theme in a long-term strategy, shaped for the Icelandic tourism industry, first published last October and now available in an English translation as Road Map for Tourism in Iceland.
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An insight on the new Tourism Satellite Account (TSA) data for Iceland. Presentation at University of Iceland

On Monday October 5th, at 15:00, the Icelandic Tourism Research Centre, together with Statistics Iceland, gives a presentation of the making of the new Tourism Satellite Account during the period 2009-2013. The presentation will be delivered by Dr. Christi Frent in room 101 in Lögberg, the University of Iceland.
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ITRC‘s and Statistics Iceland's TSA research awarded by International Journal of Tourism Policy

Dr. Cristi Frenţ, researcher at the Icelandic Tourism Research Centre, received the Best Paper Award at the fifth International Conference on Tourism (ICOT), held by the International Association for Tourism Policy (IATOUR) in London, June this year.
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24th Nordic Symposium in Tourism and Hospitality Research to be held in Reykjavík in October

The Nordic Symposium in Tourism and Hospitality Research will be held October 1st-3rd. The symposium‘s theme is „Responsible tourism?“. Registration deadline is August 31st.
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Presentation on Augmented Reality (AR), a technology that brings things to live in smart devices

A presentation on Augmented Reality will take place on June 5th from 13.30-15.30 in the University of Akureyri. AR is a technology that brings 3D and many more features to smart devices. AR provides an exciting opportunity for tourism companies in the near future.
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Winner of the annually Icelandic Tourism Research Centre's Dissertation Award

The ITRC dissertation award for 2014 went to Willem Gerrit Tims and his dissertation entitled New Approaches for wilderness perception mapping: a case study from Vatnajökull National Park, Iceland. The award ceremony took place at the annual meeting of The Icelandic Travel Industry Association (SAF) on March 26th 2015 in Egilsstaðir.
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New ITRC website

The Icelandic Tourism Research Centre has launched a new webpage. All the material available on the former version is to be found in the new version.
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New director of the ITRC

Kristín Sóley Björnsdóttir has been temporarily recruited as the director of the Icelandic Tourism Research Centre (ITRC). Kristín Sóley Björnsdóttir has a master’s degree in cultural geography from the University of Gothenburg, school of business, law and economics. She has extensive experience in project and event management and held positions within the culture industry and tourism. Kristín Sóley worked as a specialist in cultural tourism at the ITRC till mid-year 2005, e.g. developing and promoting the medieval town of Gásar and teaching tourism at the faculty of business at the University of Akureyri. She ran the Gásir project from 2006 and also promoted the municipal museum before commencing work for Visit Akureyri in the beginning of 2014.
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ITRC associated research project granted with two million ISK

The Organisation “Friends of Vatnajökull“ has decided to grant the Icelandic Tourism Research Centre for the research project “Glacier Tourism and Climate Change in Iceland“ with two million ISK. The research project began in autumn 2013 and the researcher working on the project is Johannes T. Welling. The central goal of the project is to develop an adaptation strategy for glacier based tourism in Iceland to cope with the potential impacts of climate change and climate variability, based on a set of future scenarios.
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Fourth research seminar of the ITRC held in Hvanneyri

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