New research project on the destination North Iceland

www.NorthIceland: screenshot
www.NorthIceland: screenshot

The Icelandic Tourism Research Centre along with Hólar University College recently signed a contract with Visit North Iceland regarding a research project on the destination North Iceland. The contract was signed by Arnheiður Jóhannsdóttir, Director of Visit North Iceland, Guðrún Þóra Gunnarsdóttir, Director of the Icelandic Tourism Research Centre and Laufey Haraldsdóttir, Head of the Tourism Department at Hólar University College.

The research is funded by regional associations of municipalities in North East Iceland (EyÞing) and North West Iceland (SSNV). 

The main aim of the research is to examine various aspects that relate to the marketing of North Iceland and the target markets that visit the area. This will be the most extensive tourism research project to focus exclusively on the North Iceland region and the results could potentially set precedent for future research in the area.

The findings are scheduled to be presented by the end of 2019 and the goal is to give the tourism companies in North Iceland useful data for their businesses. That way the project should facilitate a more focused and effective marketing in the North Iceland region which will then, hopefully, improve the professionalism of the local tourism sector.

Elísabet Ögn Jóhannsdóttir, a researcher at the Icelandic Tourism Research Centre has been employed full time on the project and Björn H. Reynisson is the project manager for the project at Visit North Iceland.