NS29 Session 15

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Title: Film tourism in Nordic contexts

Organisers: Katri Jæger, Trine Kvidal-Røvik, Line Mathisen & Stine Sand

Affiliation: UiT The Arctic University of Norway


Film tourism - visitation to places where movies and TV programs have been filmed - can be seen as an opportunity for increased tourism. There are several examples of Nordic peripheries where local leaders look to film as a way to create attractive tourist destinations. For example, film tourism has developed in Swedish Ystad around films and TV-series based on Mankell’s books about Inspector Wallander and Iceland has become a popular destination for film tourism, especially since some scenes in the TV-series Game of Thrones were filmed there. There are also examples of tourism businesses in Sápmi offering Sámi experiences linked to the recent Disney film Frozen 2. Film productions taking place on various locations represent job opportunities for local film workers, and can generate general business for host communities. Different environments around the world thus seek to attract film productions. For instance, Iceland offers film productions a 25% reimbursement on production costs. Importantly, film can also induce tourism that is highly problematic, for instance increasing visitations to areas with vulnerable nature or places struggling with over-tourism.   


In this session, we want to shed light on different aspects of film tourism in Nordic contexts, hoping to bring in critical perspectives in a discussion of tourism induced or enabled by film. We invite submissions from scholars from a variety of backgrounds, disciplines, and perspectives and welcome contributions that provide theoretical, methodological, critical, and/or applied contributions. Of particular interest are papers connected to the theme of the 2020 conference: Challenges and possibilities in precarious times. Topics include, but are not limited to: Film tourism and (non)sustainable mobilities; Film-induced restructurings, reorientations, and/or reimaginings; Film and events, Film and heritage tourism; Film-enabled encounterings with(in) destinations;  Film-induced tourism in Sápmi; Destinizing film processes; Mediated discursive framings in/of places; Gendered tourism and film.


Abstract submission