Icelandic Tourism Research Centre

New Report: Museum Visitors in Reykjavík, Winter 2025/26

Thu, 11 Jun 2026 09:16:00 +0000

A new ITRC report has just been published. It focuses on the experiences and motivations of guests in three museums and exhibitions in Reykjavík during the winter of 2025/26.

New Intern at ITRC

Mon, 08 Jun 2026 10:31:00 +0000

Nica Derakhshan Nia recently started her internship at ITRC. We are happy to have her.

Research Project on the 2026 Total Solar Eclipse Receives Funding

Tue, 02 Jun 2026 09:54:00 +0000

The ITRC has received funding for the project The 2026 Total Solar Eclipse: Governance and Coordination in Rural Communities.

Successful Workshop Explores Interactive Solutions for Literary and Film Tourism

Mon, 30 Mar 2026 10:49:00 +0000

On 24 March 2026, the ITRC hosted a workshop on interactive solutions for literary and film tourism at Tæknigarður in Reykjavík.

Registration and Abstract Submission Open for NS34

Thu, 12 Mar 2026 13:33:00 +0000

Registration and abstract submission are now open for the 34th Nordic Symposium on Tourism and Hospitality Research, which will take place in Reykjavík on 6–8 October 2026.

Recent publications in the Journal of Arctic Tourism

Wed, 04 Mar 2026 10:08:00 +0000

The Journal of Arctic Tourism is slowly but surely establishing itself.

Call for Sessions: 34th Nordic Symposium on Tourism and Hospitality Research

Thu, 15 Jan 2026 10:05:00 +0000

Call for Sessions for the 34th Nordic Symposium on Tourism and Hospitality Research is now open. Session proposals are invited by 10 February 2026.

UPLIFT: Partner meeting in Vilnius, Lithuania

Fri, 12 Dec 2025 14:53:00 +0000

An eventful project meeting for the UPLIFT project took place in Vilnius last October.

A new report on citizen science in whale-watching

Thu, 27 Nov 2025 08:35:00 +0000

A new report has recently been published that examines the collaboration between Icelandic whale-watching companies and cetacean researchers in the field of citizen science.

New Intern at ITRC

Thu, 06 Nov 2025 11:09:00 +0000

The ITRC is pleased to welcome Gyde Rudolph as an intern. She will investigate how smartphones and cameras shape outdoor tourism experiences in Iceland by analysing how they are integrated, represented, and framed in tourism narratives and communication.

New intern at ITRC

Mon, 03 Nov 2025 12:26:00 +0000

The ITRC is hosting Rike Nissen for the next six months during her internship. Rike will be working on a project relating to cultural tourism and surveying tourists visiting museums and exhibitions in Reykjavik.

Webinar: Enhancing Responsible Tourism in the Nordic Countries

Tue, 28 Oct 2025 12:00:00 +0000

A three-day webinar on responsible tourism in the Nordic countries takes place 11–13 November, focusing on diversity, research, and tourism development. The event is free and open to all.

ITRC at the Arctic Fair

Mon, 29 Sep 2025 12:49:00 +0000

Recently, ITRC took part in the Arctic Fair, where institutions working on Arctic issues presented their work to students and guests.

Susquehanna University Students Visit ITRC

Thu, 19 Jun 2025 13:28:00 +0000

Last week, a group of American students visited the Icelandic Tourism Research Centre and received a lecture on tourism in Iceland given by Guðrún Þóra, director of ITRC.

UPLIFTs newest resources launched

Wed, 11 Jun 2025 16:57:00 +0000

Vera Vilhjálmsdóttir, researcher at the Icelandic Tourism Research Centre (RMF), presented the latest outputs of the UPLIFT project at an international symposium held in Reykjavík, Iceland

RETURN project formally launched

Fri, 06 Jun 2025 14:24:00 +0000

The official launch of the NPA RETURN was held in Reykjavik, Iceland May 20th – 22nd.

New intern at ITRC

Tue, 27 May 2025 13:35:00 +0000

ITRC is hosting a new intern, William Danso, from the University of Prince Edward Island (UPEI) this spring.

Call for Papers – Special Issue on Rural Drive Tourism in the Scandinavian Journal of Hospitality and Tourism

Mon, 14 Apr 2025 15:18:00 +0000

This special issue calls for publications addressing gaps in existing research and invites contributions that explore how road infrastructures, tourism practices, and local engagements shape the dynamics of rural drive tourism.

ITRC's Research Seminar in Hveragerði

Fri, 28 Mar 2025 10:34:00 +0000

The ITRC's Research Seminar was held for the eleventh time in 27th March in Hveragerði. Seven doctoral students presented their research.

Call for abstracts: Monitoring and Evaluating Sustainability in Island Tourism: Challenges and Innovations in Destination Development

Mon, 24 Mar 2025 11:02:00 +0000

The ITRC is co-organising a special session on island tourism at the 33rd Nordic Symposium on Tourism and Hospitality Research which will be held in Bornholm from 17-19th September 2025.