Fréttir | Icelandic Tourism Research Centre

New UPLIFT Educational Materials: Four Video Lessons on Immersive Tourism

Mon, 31 Aug 2026 15:35:00 +0000

How can virtual reality, augmented reality, artificial intelligence, or even simple QR codes create more engaging tourism experiences?

Exciting conference on immersive technologies in tourism

Thu, 27 Aug 2026 08:53:00 +0000

All interested parties are welcome to join us at UPLIFT's final conference, taking place online on 8 September 2026.

New Report on Airbnb Tourism in Rural Nordic Regions

Fri, 03 Jul 2026 11:43:00 +0000

ITRC has published a new report examining the impacts of Airbnb on tourism in rural Nordic regions.

New Project: Circular Solutions in Tourism – CIRCULATOUR

Tue, 30 Jun 2026 11:59:00 +0000

ITRC is participating in a new project that explores circular solutions in tourism. The project, CIRCULATOUR, is funded by the European Union’s Interreg programme, Northern Periphery and Arctic (NPA).

New Report: Museum Visitors in Reykjavík, Winter 2025/26

Thu, 11 Jun 2026 09:16:00 +0000

A new ITRC report has just been published. It focuses on the experiences and motivations of guests in three museums and exhibitions in Reykjavík during the winter of 2025/26.

Research Project on the 2026 Total Solar Eclipse Receives Funding

Tue, 02 Jun 2026 09:54:00 +0000

The ITRC has received funding for the project The 2026 Total Solar Eclipse: Governance and Coordination in Rural Communities.

Successful Workshop Explores Interactive Solutions for Literary and Film Tourism

Mon, 30 Mar 2026 10:49:00 +0000

On 24 March 2026, the ITRC hosted a workshop on interactive solutions for literary and film tourism at Tæknigarður in Reykjavík.

Recent publications in the Journal of Arctic Tourism

Wed, 04 Mar 2026 10:08:00 +0000

The Journal of Arctic Tourism is slowly but surely establishing itself.

Call for Sessions: 34th Nordic Symposium on Tourism and Hospitality Research

Thu, 15 Jan 2026 10:05:00 +0000

Call for Sessions for the 34th Nordic Symposium on Tourism and Hospitality Research is now open. Session proposals are invited by 10 February 2026.

UPLIFT: Partner meeting in Vilnius, Lithuania

Fri, 12 Dec 2025 14:53:00 +0000

An eventful project meeting for the UPLIFT project took place in Vilnius last October.

New intern at ITRC

Mon, 03 Nov 2025 12:26:00 +0000

The ITRC is hosting Rike Nissen for the next six months during her internship. Rike will be working on a project relating to cultural tourism and surveying tourists visiting museums and exhibitions in Reykjavik.

Webinar: Enhancing Responsible Tourism in the Nordic Countries

Tue, 28 Oct 2025 12:00:00 +0000

A three-day webinar on responsible tourism in the Nordic countries takes place 11–13 November, focusing on diversity, research, and tourism development. The event is free and open to all.

ITRC at the Arctic Fair

Mon, 29 Sep 2025 12:49:00 +0000

Recently, ITRC took part in the Arctic Fair, where institutions working on Arctic issues presented their work to students and guests.

Susquehanna University Students Visit ITRC

Thu, 19 Jun 2025 13:28:00 +0000

Last week, a group of American students visited the Icelandic Tourism Research Centre and received a lecture on tourism in Iceland given by Guðrún Þóra, director of ITRC.

UPLIFTs newest resources launched

Wed, 11 Jun 2025 16:57:00 +0000

Vera Vilhjálmsdóttir, researcher at the Icelandic Tourism Research Centre (RMF), presented the latest outputs of the UPLIFT project at an international symposium held in Reykjavík, Iceland

RETURN project formally launched

Fri, 06 Jun 2025 14:24:00 +0000

The official launch of the NPA RETURN was held in Reykjavik, Iceland May 20th – 22nd.

Call for Papers – Special Issue on Rural Drive Tourism in the Scandinavian Journal of Hospitality and Tourism

Mon, 14 Apr 2025 15:18:00 +0000

This special issue calls for publications addressing gaps in existing research and invites contributions that explore how road infrastructures, tourism practices, and local engagements shape the dynamics of rural drive tourism.

Call for abstracts: Navigating rural futures. The role of infrastructure in drive tourism

Tue, 18 Mar 2025 14:42:00 +0000

ITRC is among the organisers of a session on drive tourism in rural areas at the 33rd Nordic Symposium on Hospitality and Tourism Research, which will be held in Bornholm in September.

ITRC Receives Grant for Collaboration with Nord University

Mon, 24 Feb 2025 09:39:00 +0000

Last week, Ása Marta Sveinsdóttir, a researcher at ITRC, visited Nord University in Bodø, Norway, where she worked together with Hindertje Hoarau-Heemstra, an associate professor at the Faculty of Social Sciences, on the development of a new research proposal.

New project: Can a Tourist Tax Enhance Sustainability?

Mon, 17 Feb 2025 13:38:00 +0000

The Icelandic Tourism Research Centre participates in a new project that explores tourist tax to secure a sustainable future for northern communities.