Mapping the Beaten Track: Modeling spatiotemporal tourism consumption (MBT)

Passenger survey in Akureyri ©Þórný BarðadóttirThe project Mapping the Beaten Track: Modeling spatiotemporal tourism consumption (MBT) was about mapping the travel behavior and consumption of cruise ship passengers during their visits to land.

The projects' main goal was twofold: To compare methods on data collection, analysis and findings from available data collected amongst  cruise passengers in Iceland, Denmark and Sweden and to create a platform for an international network on tourism research by connecting Nordic researchers and leading European researchers in the field of tourism research.

During the research period, three project meetings and workshops were held: in Reykjavík Iceland, Copenhagen Denmark and Uppsala  Sweden.
ITRC participated in the meeting held in Copenhagen autumn 2022.

The study was funded for three years (2020-2023) by the Joint Committee for the Nordic Research Council in the Humanities and Social Sciences (NOS-HS ).

Guðrún Þóra Gunnarsdóttir (gudrunthora@rmf.is), Þórný Barðadóttir (thorny@rmf.is) and Ása Marta Sveinsdóttir lead the Icelandic part of the project.