ITRC Research Projects




Current research projects


 Survey on travel bahaviour and expenditure

Survey on tourists' travel bahaviour and expenditure

Survey on foreign tourists' regional travel bahaviour and expenditure on 

Project manager: Þórný Barðadóttir []


Cruise tourism

Cruise ship at Akureyri port. ©Þórný Barðadóttir

Research projects and cooperation on different aspects of cruise ship tourism in and around Iceland.

Project manager: Þórný Barðadóttir [] researcher at ITRC



Cultural tourism in North Iceland

HvammstangiA research project focusing on what draws tourists to visit history related museums in North Iceland and their experiences in these places.

Project manager: Vera Vilhjálmsdóttir []


Market research for Visit North Iceland

Hvítserkur © Elísabet Ögn Jóhannsdóttir

A research project conducted for Visit North Iceland that focuses on various aspects that relate to the marketing of North Iceland and the target markets that visit the area. 

Project manager: Elísabet Ögn Jóhannsdóttir []



Suðurnesjalína - Assessing the impact of a new powerline on tourism

This project aims to assess the impact of a new powerline in Reykjanes on tourism and leisure in the area.

Project managers: Vera Vilhjálmsdóttir ITRC [] and Hjalti Jóhannesson RHA []



Tourism impact in Icelandic communities

Composite photo - Tourism impact in Icelandic communitiesResearch focusing on the social sustainability of tourism in Iceland on both national level and in small communities.

Project management: Eyrún Jenný Bjarnadóttir []




Tourism in the Icelandic Media

Screenshot - Tourism in the Icelandic MediaA content survey on how tourism related issues are portrayed in the Icelandic online media.

Projece manager: Þórný Barðadóttir []






Recent research projects



Post-trip survey amongst AEY-KEF passengers

Akureyrarflugvöllur. ©IsaviaA post-trip survey conducted amongst passengers on connecting flights between Akureyri Airport and Keflavik International Airport. 

Project manager: Eyrún Jenný Bjarnadóttir - ebj[@]



Ecomonic effects of tourism in Þingeyjarsýslur

Economic effect of tourism in Þingeyjarsýslur - screenshotA study exploring the availability of regional statistical data on the tourism industry in Iceland.

Project manager: Lilja Berglind Rögnvaldsdóttir [].




Distribution of tourists around Iceland

Seljalandsfoss. ©Rögnvaldur ÓlafssonThe main idea of the project is based on counting vehicles arriving at main tourist destinations in Iceland and computing the number of tourists arriving at the destinations from the number of vehicles.

Contact person: Gyða Þórhallsdóttir []



MICE industry research

A pilot-study with the aim of reviewing MICE industry research

Project manager: Vera Vilhjálmsdóttir []




Slow Adventures in Northern Territories - SAINT

SAINT web - screenshotA joint project between SMEs and Universities in Finland, Sweden, Norway, Ireland and Scotland on increased awareness of SME's on how to capitalize on the business opportunities in guided ‘slow adventure’ experiences.



Tourism and Energy Projects

Composite photo - Tourism and Energy ProjectsITRC has been involved in several research projects examining the impacts of power plants and related infrastructure on nature based tourism.

Contact person: Auður H. Ingólfsdóttir []