News

The report Tourist images of Iceland: A regional comparasion of tourism promotional material has just been published by ITRC. In the report, the author Dennis Hermans, a Master student at Wageningen University in the Netherlands and an intern at ITRC, reportshis findings on the analysis of the use of images in Icelandic tourism brochures and guidebooks.

A report by Lilja B. Rögnvaldsdóttir on the economic effects of tourism in Þingeyjarsýslur has been published by the ITRC.

Sustainable development is the leading theme in a long-term strategy, shaped for the Icelandic tourism industry, first published last October and now available in an English translation as Road Map for Tourism in Iceland.

On Monday October 5th, at 15:00, the Icelandic Tourism Research Centre, together with Statistics Iceland, gives a presentation of the making of the new Tourism Satellite Account during the period 2009-2013. The presentation will be delivered by Dr. Christi Frent in room 101 in Lögberg, the University of Iceland.

Dr. Cristi Frenţ, researcher at the Icelandic Tourism Research Centre, received the Best Paper Award at the fifth International Conference on Tourism (ICOT), held by the International Association for Tourism Policy (IATOUR) in London, June this year.

The Nordic Symposium in Tourism and Hospitality Research will be held October 1st-3rd. The symposium‘s theme is „Responsible tourism?“. Registration deadline is August 31st.

A presentation on Augmented Reality will take place on June 5th from 13.30-15.30 in the University of Akureyri. AR is a technology that brings 3D and many more features to smart devices. AR provides an exciting opportunity for tourism companies in the near future.

The ITRC dissertation award for 2014 went to Willem Gerrit Tims and his dissertation entitled New Approaches for wilderness perception mapping: a case study from Vatnajökull National Park, Iceland. The award ceremony took place at the annual meeting of The Icelandic Travel Industry Association (SAF) on March 26th 2015 in Egilsstaðir.

The Icelandic Tourism Research Centre has launched a new webpage. All the material available on the former version is to be found in the new version.

Kristín Sóley Björnsdóttir has been temporarily recruited as the director of the Icelandic Tourism Research Centre (ITRC). Kristín Sóley Björnsdóttir has a master’s degree in cultural geography from the University of Gothenburg, school of business, law and economics. She has extensive experience in project and event management and held positions within the culture industry and tourism. Kristín Sóley worked as a specialist in cultural tourism at the ITRC till mid-year 2005, e.g. developing and promoting the medieval town of Gásar and teaching tourism at the faculty of business at the University of Akureyri. She ran the Gásir project from 2006 and also promoted the municipal museum before commencing work for Visit Akureyri in the beginning of 2014.