ITRC Research Projects




Current research projects



Cruise Tourism in Grímsey Island: an opportunity for development? 


Frá Grímsey © Julie MadsenA research on the impact and nature of cruise tourism on Grímsey Island with emphasis placed on sustainability and the opportunities cruise tourism has for destination development.

Ása Marta Sveinsdóttir [] is managing the project together with Guðrún Þóra Gunnarsdóttir and Þórný Barðadóttir.


Visitor survey at destinations of Varða – Sites of Merit

Logo of Varða - Sites of MeritA pilot survey among tourists at four destinations of Varða – Sites of Merit, carried out by ITRC for the Ministry of Culture and Business Affairs.

Project manager: Eyrún Jenný Bjarnadóttir []


The impact of Airbnb hosts on Arctic local communities

Nordregio project which aims to study Airbnb hosts and their contribution to the sustainable destination development and community formation in local communities.

Project management: Guðrún Þóra Gunnarsdóttir []


T-CRISIS-NAV - Navigating SMEs in the tourism sector through crisis

Erasmus-plusAn Erasmus+ project which is aimed at helping small and medium sized tourism companies to navigate through crisis.

Supervision on behalf of ITRC is in the hands of Guðrún Þóra Gunnarsdóttir [] together with Íris H. Halldórsdóttir [].   


Sustainable Arctic Cruise Communities: From Practice to Governance 

From Ísafjörður Port ©Ása Marta SveinsdóttirResearch on cruise management in Arctic Cruise Communities. A three year long multinational research project funded by the Norwegian Research Council under the auspices of the Norwegian-Russian research fund. 

Project managers in Iceland: Ása Marta Sveinsdóttir [], Guðrún Þóra Gunnarsdóttir [] and Þórný Barðadóttir []



Mapping the Beaten Track: Modelling spatiotemporal tourism consumption (MBT)

Passenger survey in Akureyri ©Þórný BarðadóttirA project on research on cruise passengers visits on land and creation of an international network on tourism research.

Guðrún Þóra Gunnarsdóttir [] and Þórný Barðadóttir [] are leading the Icelandic part of the project.


Arctic Cruise Tourism: Navigating Nature, Commerce and Culture (ACT)

From the Port of Akureyri ©Þórný BarðadóttirAn international research project with the aim to investigate convergent challenges and impacts of cruise tourism on nature, commerce and culture in areas of visits.
Supervision on behalf of ITRC: Guðrún Þóra Gunnarsdóttir [] and Þórný Barðadóttir [].





Recent research projects




OUTPACE: Popular Culture and Tourism


A new European collaborative project about the influences of pop culture and the opportunities that can be harnessed around it at tourist destinations.


Project manager in Iceland: Guðrún Þóra Gunnarsdóttir []


Adaptability and resilience in tourism: How to deal with shocks? How to promote perseverance in the industry  

A research project carried out for the Icelandic Tourist Board on the impact of the Covid-19 pandemic on tourism businesses in Iceland. 


Project manager: Íris H. Halldórsdóttir []


Akureyri as a winter destination: The impacts on residents

The main objective of the research project is to explore how residents of Akureyri experience their community as a winter destination and gain insight into their ideas regarding the development of winter tourism. 

Project managers: Eyrún Jenný Bjarnadóttir [] and Guðrún Þóra Gunnarsdóttir


Questionnaire for visitors at destinations of Varða - Sites of Merit

Logo of Varða - Sites of MeritProject carried out by the ITRC for the Ministry of Industry and Innovation on a survey among tourists at the destinations of Varða/Sites of Merit.

Project manager: Guðrún Þóra Gunnarsdóttir []


Relocation of the Ring Road through Mýrdalur

Ring Road through Mýrdalur - screenshot from IRCA´s websiteResearch conducted on behalf of Vegagerðin - The Icelandic Road and Coastal Administration, on the effects of a proposed relocation of the Ring Road (Highway 1) through Mýrdalur, south Iceland.

Project Manager: Guðrún Þóra Gunnarsdóttir [].


Chinese tourists in Iceland

Research project focusing on the Icelandic tourism industry’s experiences of hosting and interacting with Chinese tourists.

Project manager: Vera Vilhjálmsdóttir []



Residents’ attitudes towards tourists and tourism in the time of COVID-19 

A case study of residents’ attitudes towards tourists and tourism in the time of COVID-19. The case study takes place in four communities in Iceland: 101 Reykjavík (city centre), Ísafjörður, Skútustaðahreppur and Höfn in Hornafjörður. 

Project manager: Eyrún Jenný Bjarnadóttir []


Working conditions of foreign citizens employed in tourism related jobs in Iceland

Cruise passenger survey 2019 - survey kit © Þórný Barðadóttir

A research project aimed at gaining an overview of what can be done better in the work environment of foreign workers in tourism.

Project management: Iris Hrund Halldórsdóttir, specialist at RMF [] and Magnfríður Júlíusdóttir Lecturer in Human Geography, University of Iceland


Survey on travel behaviour and expenditure

Survey on tourists' travel bahaviour and expenditure

Regional survey on foreign tourists' regional travel behaviour and expenditure in four Icelandic destinations: Akureyri, Borgarnes, Höfn and Mývatnssveit.

Project manager: Þórný Barðadóttir []



Residents' attitudes of tourism in Iceland: A national study 2019

Cruise passenger survey 2019 - survey kit © Þórný BarðadóttirA national study focusing on residents' attitudes of tourist in Iceland.

Project manager: Eyrún Jenný Bjarnadóttir - ejb[at]




 Market research for Visit North Iceland

Hvítserkur © Elísabet Ögn Jóhannsdóttir

A research project conducted for Visit North Iceland that focused on various aspects relating to the marketing of North Iceland and the target markets that visit the area. 

Project manager: Elísabet Ögn Jóhannsdóttir [elisabetogn @]



Cruise Passenger survey 2019

Cruise passenger survey 2019 - survey kit © Þórný Barðadóttir

Cruise passenger survey 2019 conducted among passengers upon departure at the piers on Húsavík and Siglufjörður ports, Northern Iceland.

Project manager: Þórný Barðadóttir [thorny @]


Tourism impact in Icelandic communities

Tourism impact in Icelandic communitiesResearch focusing on the social sustainability of tourism in Iceland on both national level and in small communities in 2018. Reykjanesbær, Húsavík, Stykkishólmur and Egilsstaðir.

Project management: Eyrún Jenný Bjarnadóttir [ejb @]



Cultural tourism in North Iceland

HvammstangiA research project focusing on what draws tourists to visit history related museums in North Iceland and their experiences in these places.

Project manager: Vera Vilhjálmsdóttir [verav @]


Cruise Passenger Survey 2018

Cruise Passenger Survey at Akureyri Port © Þórný BarðadóttirCruise passenger survey 2018, conducted amongst passengers upon departure from the Port of Akureyri, Northern Iceland.

Project manager: Þórný Barðadóttir [thorny @]



On-land service of Cruise ships

On-and cruise service © Þórný Barðadóttir

 An interview research amongst local and nationwide stakeholders of the Icelandic on-shore cruise service.

 Project manager: Þórný Barðadóttir [thorny @]



 Suðurnesjalína - Assessing the impact of a new powerline on tourism

This project aims to assess the impact of a new powerline in Reykjanes on tourism and leisure in the area.

Project managers: Vera Vilhjálmsdóttir ITRC [verav @] and Hjalti Jóhannesson RHA []


Post-trip survey amongst AEY-KEF passengers

Akureyrarflugvöllur. ©IsaviaA post-trip survey conducted amongst passengers on connecting flights between Akureyri Airport and Keflavik International Airport. 

Project manager: Eyrún Jenný Bjarnadóttir  [ebj @]


Residents' attidudes of tourism in Iceland: National study

Composite photo - Tourism impact in Icelandic communitiesA national study focusing on residents' attitudes of touris in Iceland.

Project management: Eyrún Jenný Bjarnadóttir []



Tourism and Energy Projects

Composite photo - Tourism and Energy ProjectsITRC has been involved in several research projects examining the impacts of power plants and related infrastructure on nature based tourism.

Contact person: Auður H. Ingólfsdóttir [audur @]


Ecomonic effects of tourism in Þingeyjarsýslur

Economic effect of tourism in Þingeyjarsýslur - screenshotA study exploring the availability of regional statistical data on the tourism industry in Iceland.

Project manager: Lilja Berglind Rögnvaldsdóttir [liljab @].



Distribution of tourists around Iceland

Seljalandsfoss. ©Rögnvaldur ÓlafssonThe main idea of the project is based on counting vehicles arriving at main tourist destinations in Iceland and computing the number of tourists arriving at the destinations from the number of vehicles.

Contact person: Gyða Þórhallsdóttir []


MICE industry research

Harpa Concert Hall © Bernhard RichterA pilot-study with the aim of reviewing MICE industry research

Project manager: Vera Vilhjálmsdóttir [verav @]



Slow Adventures in Northern Territories - SAINT

SAINT web - screenshotA joint project between SMEs and Universities in Finland, Sweden, Norway, Ireland and Scotland on increased awareness of SME's on how to capitalize on the business opportunities in guided ‘slow adventure’ experiences.