Road Map for Tourism in Iceland

Sustainable development is the leading theme in a long-term strategy, shaped for the Icelandic tourism industry, first published last October and now available in an English translation as Road Map for Tourism in Iceland.

The strategy is a product of cooperation between the Icelandic Travel Industry Association and the Icelandic Minister of Industries and Commerce, also Minister of Tourism.

The Road Map’s summary concludes i.a.: “Great opportunities lie ahead and it is vital to tap them correctly. With more systematic management, integrated approaches, professional solutions, investment in infrastructure and joined forces, the tourism industry can continue to thrive on sound foundations in good harmony with the community, environment and other sectors of the economy.”