NS29 Session 5

29th Nordic Symposium on Tourism and Hospitality Research
Shaping mobile futures: Challenges and possibilities in precarious times

21-23 September 2021


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Title: Tourism innovation for precarious times

Organiser: Gunnar Þór Jóhannesson, Magnús Haukur Ásgeirsson, Dejan Krizaj, and Florian Zach

Affiliation:  AIRTH (Alliance for Innovators and Researchers in Tourism and Hospitality); University of Iceland, University of Primorska, Virginia Tech



Tourism has often been heralded as a tool for economic growth and development not least for rural and peripheral areas. However, current global societal challenges such as global climate change and the fourth industrial revolution put pressures on the tourism sector, companies, entrepreneurs and other stakeholders to pursue new or alternative ways to do tourism in responsible ways. The Covid 19 pandemic and the ensuing global halt of tourism has further accentuated the need for innovation and creativity in tourism.

This special track centered on innovation in tourism is open to contributions from a broad academic field that address the ability of tourism to respond to societal challenges and shape mobile futures. Furthermore, these challenges are likely to affect societies and communities in different ways depending on geographical setting and cultural context. As such we welcome submission that contribute to our understanding of innovation success, challenges and failures. The list of possible themes and topics is not exhaustive.


Potential themes

  • Innovation capacity of tourism firms
  • Digital innovation
  • Smart development and tourism
  • Education and innovation
  • New service and product development
  • Destination networks
  • Information technology in tourism
  • Digital experience innovation


Track management

This track is managed by AIRTH (Alliance for Innovators and Researchers in Tourism and Hospitality). Its mission is to foster interdisciplinary collaboration to develop and implement innovations that contribute to the sustainable development of destinations and tourism & hospitality businesses. Visit http://airth.global/ for more information.