NS29 Session 10

29th Nordic Symposium on Tourism and Hospitality Research
Shaping mobile futures: Challenges and possibilities in precarious times

21-23 September 2021


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Title: Entrepreneurship and Family Business: Dynamics and challenges in the European tourism sector

Organiser: Desiderio J. García Almeida 

Affiliation: University of Las Palmas de Gran Canaria



Description of the session: The uncertainty and sustainability problems of the world directly impact the tourism industry. One of the ways to attempt to cope with that is changing the business models that characterize the tourism sector. An entrepreneurial orientation can help face those challenges by bringing innovation into the market and adapting business practices that address the demands and challenges of tourists and the environment. This entrepreneurial orientation is very positive in the creation of new firms in the destination and in the survival of established firms that are often managed/owned in the framework of families. Thus, innovative activities by entrepreneurs reinforce and increase destination competitiveness by offering new products and changing processes that meet social and tourism needs. The entrepreneurial orientation of family businesses acts in the same way avoiding strategic problems as founders and/or successors can encounter barriers to effectively compete on the market. The pandemic has also contributed to observe the need for adaptation and new business models that this entrepreneurial orientation provides. This session contributes to the discussions of academic trends in entrepreneurship and family business as positive elements of tomorrow’s sustainable tourism. In particular, the session will address trends and research gaps from a European tourism perspective. Consequently, authors are invited to submit papers and reflections about analytical aspects of entrepreneurship and family business in the tourism industry, especially concerning innovation and the entrepreneurial orientation of family firms to develop positive sustainable economic and social factors in European destinations.